Digital signage uses LCD, LED, or projection to display video or multimedia content for informational or advertising purposes. It can be found in department stores, schools, office buildings, medical facilities, libraries, airports, auto dealerships and other public venues.

You may wonder what makes digital signage so unique and special. Well, there are many reasons. To begin with, digital signs replace paper signs. The information displayed using digital signage can be updated in real time using the Internet or a proprietary network connection, if connected to a computer. Updates require no manual intervention or replacements. All the digital signs require no paper or paint and hence are more environmentally friendly than traditional signs. Apart from readable content, it can even provide a visual treat to users in the form of animation, and can deliver sound as well.

Over the past decade, many corporate offices have started utilizing digital signage to communicate more effectively with their employees as well as visitors. A major reason that makes digital signage a hit is that it eliminates the need to distribute messages individually to a large group of personnel, which can prove to be a logistical nightmare. It also helps streamline the company's goals and ensures that everyone is on the same page. Digital signage helps you considerably cut down on those heavy emails, paper clutter, and expensive print. Other than being a wonderful means to communicate with your employees, having signage also cuts down on cost. Instead of meeting your clients, you can simply video chat with them. As signage offers a large display, it lets you engage with a greater audience in real time. Plus, digital signage helps you achieve your motto to Go Green. Some digital signage is built from reclaimed materials and is almost 100 percent recyclable.

Digital signage also has a huge application in retail stores, where delivering precise, up-to-date information to the customers is critical to bolstering sales. With growing competition from online retailers, traditional brick-and-mortar setups need to have an ace up their sleeves, and they have! And that ace is an up-close, personal feel for each customer who happens to visit the outlet. Using video walls, brands can use targeted advertising to leverage presence detection or facial detection for customizing their campaigns based on the customer’s level of interaction. Rather than using static content, retailers can opt to use something more engaging such as videos and other interactive content that is relevant to the product. This will surely grab and hold the customer’s attention.

While video wall applications in today’s retail world mostly cater to marketing, there’s also a lot to be explored when it comes to actual sales. Using video wall controllers, administrators can select the precise content that needs to be played on a video wall. After this is done, sales persons can select which piece of content they want to play using their smartphones. So picture this – while a customer is inspecting a product, the sales person can simply walk up and pull up product-specific content such as a video or a webpage on an adjacent video wall. Not only will the customer have a better grasp of the product’s USPs, but he or she will also end up making a more informed and satisfying buying decision, which is something that the online retail experience lacks.

You can check out the wide range of digital signage options at Concept Integrated Solutions. After carefully studying your commercial space and business model, our team of experts and engineers will lay the blueprint for an effective signage solution that will cater to your every need.